The Brand Lab
This isn't just design. This is strategy wrapped in creativity, built for the woman who knows her brand needs to do more than look pretty because it needs to work. Welcome to The Brand Lab. Let's get to work.
Why Invest in Your Brand?
A DIY brand gets you started. A strategic brand gets you paid. Investing in a package means every element of your brand, from your logo to your launch graphics, is built with intention, cohesion, and a clear purpose behind every decision. You're not just buying design; you're buying the confidence that comes from knowing your brand is finally working for you. Find your formula below and let's get to work.
Brand Packages
For the woman who has the vision, the offer, and the drive, but nothing is pulled together yet. She's just starting, or in the early stages (0-12 months). She wants to start right and have a foundation she can grow from, not something she'll need to redo in a few months.
The Brand Packages give you a complete visual identity built from the ground up so you can show up with confidence from day one. If you’re starting fresh, tired of your DIY logo, and ready to invest in a brand that actually represents what you’ve built…then this is for you!
The Essentials Lab Package
Feel like a CEO the moment someone looks you up.
You're ready to launch and need to get a budget friendly professional visual identity that matches your ambition to start strong from day one.
Best for: The woman launching her brand and ready to do it right, without the extra layers.
What's Included:
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Custom Text-Based Logo (Primary Logo, Secondary Logo, Submark)
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Brand Color Palette
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Brand Font Pairing
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Brand Sheet
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File Format Guide
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One Social Media Flyer
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Choose 1: Business Card Design or Brand Package Insert Card Design
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Two Rounds of Revisions
$425
Investment:
Timeline: 2-3 weeks
Campaign Launch Packages
For the woman whose offer is ready and wants to make sure the world knows it. This is for the woman who has an offer, a service, a program, a product, or an event, and she needs the full visual rollout to launch it with confidence and cohesion. Not just one graphic, the whole campaign, built and ready to deploy. If you have zero time to piece this rollout together, or don’t know where to start…then this is for you!
The Spark Lab Package
Launch on strategy, not hopes and vibes.
A focused campaign system so your next launch has direction, not guesswork.
Best for: The woman with an offer ready to go and needs the visuals and strategy to back it up.
What's Included:
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Launch Strategy Call
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Promo Graphic Suite (6)
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3 Social Media Captions (for key launch posts)
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Social Media Story Graphics (4)
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Two Rounds of Revisions
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Creative Direction Photoshoot Concept (No planning – ideas given for theme/feeling)
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Mini Content Strategy
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Suggested Content Topics
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Launch Support Checklist
$475
Investment:
Timeline: 2-3 weeks
Relaunch Packages
For the woman who paused, pivoted, or went quiet and is ready to come back with intention. This isn’t just a refresh, it’s a full re-introduction to the world. New era, new presence. If you’ve taken a break, had a major life shift, rebranding your entire direction or launching under a new identity/niche…then this is for you!
The Refresh Lab Package
Your brand finally catches up to how far you've already come, so clients stop being surprised by how good you actually are.
A full visual refresh that brings everything back into alignment; new direction, new energy, all rooted in who you actually are now.
Best for: The woman stepping back into her business after a pause or pivot; ready to reintroduce herself with intention.
What's Included:
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Brand Strategy Session to dive into Brand Foundation
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Full Logo Suite
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New Color Palette & Typography System
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Comprehensive Brand Style Guide
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Basic Launch Guidance
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Social Media Template Suite (3)
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Launch Announcement Graphics (3-5)
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Social Media Profile & Cover Graphics
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Brand Mood Board
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Creative Direction Photoshoot Concept (No planning – ideas given for theme/feeling)
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Three Rounds of Revisions
$497
Investment:
Timeline: 2-4 weeks
Visibility Package
For the woman who has a brand but it feels outdated, off, or just doesn’t match where she is now. She’s not starting over; she just needs a strategic glow-up that brings everything in alignment. If you’ve been in business 1-3+ years, has existing visuals but they feel mismatched or dated, or you’ve leveled up but your brand didn’t come with you…then this is for you!
Visibility Refresh Package
Stop losing people at first impression.
This package is a complete brand transformation with strategy at the core. You're provided everything you need to announce your new era and actually convert that attention into clients.
Best for: The CEO ready to come back bigger. She's not just refreshing, she's rebuilding, and she wants the full strategic experience to back it up.
What's Included:
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Brand Audit & Direction Call
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Updated Brand Style Guide: One-pager documenting the refined system so everything stays consistent
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Social Media Template Suite (3-6)
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Profile & Cover Graphics
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Mood Board
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Refresh Announcement Kit (2-3 Graphics)
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Three Rounds of Revisions
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Optional Creative Direction Strategy add-on (billed as separate service which will increase your total)
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Option 1: Direction Session – $175 - A clean, visual one-to-two-page aesthetic direction document capturing the creative concept of photoshoot
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Option 2: Full Creative Direction Strategy – $275 - A deeper and more detailed shoot prep package covering not just the visual feel, but the full execution plan on shoot day
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$425
Investment:
Timeline: 2-3 weeks